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Community
Relations: An institution's planned, active, and continuous
participation with and within a community to maintain and enhance
its environment to the benefit of both institution and the community.
Governance:
The act or manner of conducting the policy and affairs of an organization;
the control or influence of people; constituting a rule, standard
or principle.
Human-interest:
One type of feature about real life drama.
Indicators:
An observation or measurement that is assumed to be evidence of
the attributes or properties of some phenomenon. Indicators involve
moving from the abstract conceptual level to the concrete and observable.
We observe the indicators of a variable, not the abstract variable
itself. [e.g., We have indicators for poverty (such as income level),
but we cannot actually observe poverty.] There may be more than
one indicator of a variable. Indicators may be quantifiable (a number
or percentage) or qualitative (such as a canary in a coal mine).
Leadership:
The act of motivating or commanding a group or organization; showing
the way to a destination be preceding or accompanying them.
Manager:
A person who is in charge of an organization or group of staff;
a person who administers and regulates the activities, and training
of a group.
Non-Profit
Vs. Not-for-Profit: There is no consistent distinction between
these two terms. Non-profit is used more often but Not-for-profit
seems to imply a wider umbrella of organizations. Non-profit infers
that an organization cannot make a profit and must have a zero balance
at the end of the fiscal year. In reality both Non-profits and Not-for
profits make profits. However an organization may be limited on
how those funds are used.
Outcomes:
The positive or negative changes that occur in conditions, people
and policies as a result of an organization's or program's inputs,
activities and outputs. Outcomes answer questions such as "What
is different? To what extent were the organization's goals achieved?
What are the unintended results of the program? Outcomes measure
the effect of a program or an organization's activities on immediate
customers, individuals & groups indirectly affected, and the wider
community. Outcomes can be looked at in terms of short, medium and
long-term.
Outcome
Indicators: These measure important aspects of the defined outcomes
one is trying to achieve. They should be relevant to mission or
objectives, understandable and useful to the audience using them,
reasonable cost and feasibility in their collection.
Target
Audience: The individual, organization, company, or population
type you are addressing in your communication or to whom you are
targeting your event.
Voluntarily:
At will; of one's own accord; on one's own responsibility; by choice;
purposely; intentionally; with personal volition.
Voluntarism:
The principle of relying on voluntary action.
Volunteer:
Aperson who freely offers to do something; a person who works for
an organizations without being paid.
Volunteerism:
The involvement of volunteer labour, especially in community services.
Glossary
of Media Terms
Advisory:
A notice to alert the media of an event.
Backgrounder:
A briefing for reporters on complex issues or on organization. It
can be a written backgrounder attached to a news release.
Deadline:
The time by which a reporter must have completed a story to get
it broadcast or published.
Event:
What you wish you covered — news conference, speech, photo opportunity,
etc.
Feature:
An interesting story, yet not highly news-worthy or topical.
Hook:
The item of information that attracts the attention of the new personnel
as a potential news angle.
News
Conference: An event where people make themselves available
in a formal manner to reporters who wish to question them.
News
Release: A brief written statement prepared following the format
of the news release.
Op-Ed
Piece: An opinion piece written by anyone with a particular
point of view, Opposite the Editorial page.
The
following descriptive words may be helpful when writing policy,
procedure, articles, stories, proposals, etc.
POSITIVE
ACTION (Verbs):
Influence,
Lead, Evolve, Take charge, Manage, Commit Motivate, Guide, Direct,
Create, Engage, Listen, Promote, Inspire, Master, Assert, Involve,
Dedicate, Act
POSITIVE
DESCRIPTION (Adjectives):
Awesome, Timely, Quality, Effective, Value-added, Gracious, Animated,
Passionate
POSITIVE
NOUNS:
Passion, Materials, Logic, Emotion, Belief, Medium / Media, Trust,
Source, Resource, Reason, Value, Tool, Knowledge, Communication,
Conscience, Respect
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