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Sample Wording "Prior to any action or statement which might significantly affect or obligate the organization, volunteers should seek prior consultation and approval from appropriate staff. These actions may include, but are not limited to, public statements to the press, lobbying efforts with other organizations, collaborations or joint initiatives, or any agreements involving contractual or other financial obligations" "Volunteers are authorized to act as representatives of the organization as specifically indicated within their position descriptions. Volunteers are strongly encouraged to seek prior consultation from the manager of volunteers prior to speaking on behalf of the organization to the media. Personal opinions expressed by volunteers of the organization that are not necessarily endorsed by the organization may not appear on official letterhead, nor be presented in such manner that it appears to represent the organization's opinion. Why? Protect your image in the community, it is invaluable in maintaining a good relationship with funders, sponsors, community members and volunteersVolunteers should not use their involvement with your organization to further their personal agendas on your cause. Provide media training for volunteers who may come into contact with the media. Plan for contentious situations and brief all volunteers. For more information on media training for non profit organizations contact Impacs at www.impacs.org. Key issues/procedures Who can speak on behalf of the organization How can volunteers criticize or lobby on behalf of the organization? What are some key messages about your organization that every volunteer (especially those who are on the front line) need to know? Who is responsible for media contacts? |
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