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Sample Media Planning Sheet
1. What is the issue?
2. Who are the party(s) interested in your news, event or announcement?
3. What will the media questions be (who, what, where, when, why
and how)
4. What are the responses? (short answers, facts, analogies and
examples)
5. What is your position (impact on people, services, list the
positives)
6. What are your positive statements/Quotes, brief clips and summarize
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