|
10 Tips For Responding To Media
1. Develop a media policy for your organization. Who will speak
for organization, when and what.
2. Train staff, and board on who will respond and who will not.
Train them on how to respond with your organization's key messages
3. Choose who will respond. Assign the spokesperson for the organization,
ED, PR person, President of Board?
4. Assess your organization's risk areas, what could go wrong and
plan to minimize
5. Take each issue and design a response start with organization's
mission, value statements
6. Take each issue and determine what is not to be said keep information
relevant to issue only
7. Be prepared before speaking; ask for a few minutes before responding.
8. Use your time to review your message and ensure you are representing
your organization in a professional manner
9. Stay in charge of the interview. You are not obligated to answer
a question if it is not relevant to the issue, stay focused on issues.
Your job is to give information that gives credibility to your organization
10. Obtain media training for key individuals in your organizations.
|
